A specimen without its locality is a pretty rock. Localities are also exactly the thing you do not want published.
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Record the exact site with a pin only you can see; everyone else sees a deliberately blurred region. Location data is stripped from every uploaded photograph on the server, because a field photo carries its coordinates inside it whether you meant to share them or not. A productive site stays yours.
Dimensions, weight, matrix, condition, formation if you know it — and an honest confidence level when you do not. "Probably Devonian, uncertain species" is a respectable label; a confident wrong one is not. When someone on the identification board knows better, the record grows.
Put a favourite specimen on a spin viewer, arrange your collection into museums of your own, and share them or keep the whole thing private. Nothing is priced, nothing is for sale, and no advertising appears anywhere.